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Sheryl Machado, Public Relations Specialist

Sheryl Machado is a strategic and highly organized professional communicator with over 20 years of experience in media, marketing, public relations, sales, broadcasting and creative writing. Sheryl brings a diverse skill set to The Virtegic Group.

Prior to becoming a transportation public relations specialist, Sheryl was a general assignment reporter with KWGN-TV and FOX 31 News in Denver. Before returning home to her roots in Denver, Sheryl anchored at several television stations in Texas.

Her extensive media contacts and newsroom knowledge bring an unparalleled and dynamic energy to the group.

Recently Sheryl worked on the US 36 Express Lanes Project as the Public Relations Manager for the general contractor. She worked with multiple local and state agencies and stakeholders for four years to manage a public of close to 100,000 daily commuters.

Sheryl holds a Bachelor of Arts in Mass Communications from Metropolitan State University of Denver.

She enjoys spending time with her husband, Edward and three daughters. If not at work you will find Sheryl typically on a sideline or in the bleachers cheering on her children at soccer, basketball and cheer competitions.

Sheryl lives by the motto, "Whatever You Do, Do Well"!
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